INTELLIGENT MODERNISIEREN: Range increased by TV campaign and sweepstakes

With nationwide TV spots and a raffle INTELLIGENT MODERNISIEREN could, an initiative of e-masters, in November the reach of more than 33 increase percentage.

BildHannover, 07. December 2017 – TV advertising works: With more than 1.800 Advertising placements in 17 national TV channels and a large raffle e-masters once again increased the reach of its INTELLIGENT MODERNISIEREN Initiative. e-masters is Germany's largest marketing services cooperation for the electrical trade and trafficking. The TV Kampagne, which primarily property owners and builders responded, reached over 75 million contacts. Noticeably, the reactions are also on the campaign website intelligent-modernisieren.de.

Commercial and competition with measurable success

In the campaign period from 29. October to 30. November have 33 Percent more people intelligent-modernisieren.de informed about modern electrical engineering and smart home than in the previous month. “With our commitment on TV we could anchor the benefits of an intelligent electrical installation in the minds of our customers again”, said Jens Gorr, Managing Director of e-masters GmbH Co. KG. Main beneficiaries are the electrical specialist companies, which cooperate with e-masters. “Already in the first week of the TV campaign, the e-masters electrician, companies reported increased contact us rise”, so Jens Gorr. This has remained in subsequent weeks so.

Electrician companies support TV spots through their own marketing efforts

The unique in Electrical Trade TV campaign have many electrical specialist companies supplemented by additional own marketing activities. The members of e-masters booked through 100 Billboards and distributed almost 100.000 six-page brochures. “We are sure, that the TV campaign also acts via the broadcast period and our specialist electrical companies are continuing to see increased demand”, adds Marco Lühmann, Head of Marketing and Communications at e-masters. “Finally, smart electric technology offers many advantages in terms of safety, Energy efficiency and comfort.”

Competition ensures great interest

additional incentives, to learn about intelligent modernization and smart home, offered the conducted in parallel with the TV commercials of INTELLIGENT MODERNIESIEREN Sweepstakes. A total of 1.000 Users took part in the contest. Here lured three Apple iPads and Apple iPhone 8 with a total value of nearly 2.000 Euro. To assemble the solution word, the participants had intensively with the topic pages on intelligent-modernisieren.de deal. In addition to the increased number of visitors and a much lower bounce rate could intelligent-modernisieren.de so recorded. “both shows, that intelligent modernization is fully in focus of consumers”, as communications expert Marco Lühmann.

Contact:
e-masters GmbH Co. KG
Marketing and Communications
Marco Lühmann
Werftstraße 15
30163 Hannover
Email: luehmann@e-masters.de
Telephone: +49 511 61599-85

About e-masters
The e-masters GmbH & Co. KG is the largest marketing service cooperation by and for the electrical trade and trade in Germany. e-masters supports its members in marketing and advertising, Organisation, Out- and training and investment and procurement. The cooperation includes currently more than 2.600 medium-sized businesses in the fields of electronics stores, Electricians and multimedia at. Set up by e-masters and supervised trademarks are the modernization program INTELLIGENT MODERNISIEREN, the end- and training program SEMINARUS, the membership magazine IMPULSE and the youth program JUMP NOW.

about:

e-masters GmbH & Co. KG
Herr Marco Lühmann
Werftstraße 15
30163 30163 Hannover
Germany

fon ..: +49 511 61599-85
web ..: http://www.e-masters.de
email : luehmann@e-masters.de

About e-masters
The e-masters GmbH & Co. KG is the largest marketing service cooperation by and for the electrical trade and trade in Germany. e-masters supports its members in the areas of marketing and advertising organization, Out- and training and investment and procurement. The cooperation includes currently more than 2.600 medium-sized businesses in the fields of electronics stores, Electricians and multimedia at. Set up by e-masters and supervised trademarks are the modernization program INTELLIGENT MODERNISIEREN, das Seminarprogramm SEMINARS, the membership magazine IMPULSE well as the youth program and magazine JUMP NOW.

Press contact:

e-masters GmbH & Co. KG
Herr Marco Lühmann
Werftstraße 15
30163 30163 Hannover

fon ..: +49 511 61599-85
web ..: http://www.e-masters.de
email : luehmann@e-masters.de